KeyworX is a very powerful product which is made to measure Amazon products’ keyword ranking. Its functionality is basically about providing real-time and actionable metrics of how a certain keyword is performing for a product. This way sellers can know what they should do in marketing, listing, and overall approach to stay competitive on Amazon. Monitoring keyword performance on a regular basis allows the sellers to keep their target audience engaged which is extremely important in today’s highly competitive e-commerce marketplace.
The interface is easy to learn and you can track more than one keyword at a time. For sellers, they can compare the data trends of keywords, see which keywords are working and which are failing. Users can then make data-driven decisions based on these metrics, which will result in a better ranking and sales. Tracking helps sellers check if their optimizes, like title tweaks, bullet point changes, or brand augmentation are doing the trick.
What KeyworX also does well is that it allows you to see historical keyword ranking data so sellers can see patterns and cycles. This is an invaluable piece of history to see how certain keywords have helped or hindered a product’s progress. You can find out what keywords perform best for your product with this information, and work on improving those keywords. On the other hand, it can tell you what keywords are performing badly and that need to be substituted or tweaked to generate more results.
Rankings of keywords depends on so many things like competition, pricing and customer experience. KeyworX provides sellers with a means to compensate for these factors through providing historic data. : Sellers can look at longer term trends, such as seasonality and other factors that affect rankings. This data can also be used to perform advanced calculations like linking keyword results with something external like a marketing campaign or stock.
A strong strength of KeyworX is the fact that it helps to evaluate the impact of competitor activities. – Sellers can enter competitor ASINs so that they can compare their ranking against theirs for comparative advantage. This feature helps users remain ahead of the competition in the niches as they see what competitors are doing and proactively act on it. Knowing what your competitors are doing can show you the right things to improve targeting, price, or product pages.
It is also possible to budget better for advertising programs on the platform. If sellers know which keywords are converting and which are not, then they can invest more resources in them. KeyworX helps you bid smartly on the PPC and bid for high-converting keywords so that you don’t waste money and earn more money. This targeted approach is particularly useful in very competitive categories, where ad spend is profitability or death.
KeyworX UI is easy to use and simple. It is well built but the platform is very simple to use, and users are able to get access to all the key data without getting overwhelmed. It’s designed in such a way that the tool can be made easily useable by sellers, even for those without technical knowledge. Meanwhile, professional users have the option of going a little more in-depth with granular data to personalize their plans.
The information gleaned by KeyworX helps improve organic rankings too. PPC ads will bring traffic but improving organic rankings is long term success. If we can track the performance of keywords, the sellers will be able to focus on creating relevancy for particular keywords which increases their organic search rank. More rankings equal more clicks, more conversions, and better sales numbers all in a positive feedback loop that increases a product’s standing on Amazon.
KeyworX works on Amazon marketplaces in any market, which is ideal for sellers across the world. With the development of e-commerce in other countries around the world, it is more crucial than ever to know regional keyword trends. Because the platform is flexible, sellers can adapt their plans to each marketplace’s specific needs, taking advantage of local insights to compete better.
It’s also very scalable as KeyworX supports individual sellers as well as large enterprises with multiple products. Whether you’re keeping tabs on just a few keywords for a product or hundreds of keywords across a large database, the platform can handle the volume without losing precision or efficacy. This scalability means KeyworX will be adaptable as companies expand and their requirements change.