In this guide we’re going to cover keyword research for Amazon. It’s going to be a very simple guide which we’ll be updating over time depending on our feedback.
What Are Keywords?
Keywords, search terms, customer phrases – Whatever you want to call them, these terms are what a custom types into Amazon with the result to find a relevant product.
The more specific the search term of keyword the easier it is to rank for, the more generic or competitive the term, the harder it would be.
This is one of the reasons why having good keyword research and creating the correct search terms to target is very important.
Inside KeyworX we can see the search terms people are implementing and what they are looking to rank for. Unfortunately this information shows that a lot of sellers have no idea what their potential customers are searching and have no concept of keyword research. Hence, this mini-guide was born.
The 2 Minute Guide To Selecting The Right Keywords
If you’ve been in the industry for any amount of time, you’ll know that keyword research comes naturally once you’ve learnt the process. But if you’ve ever tried to explain keyword research or build out an SOP for this, then you’ll know that it’s quite difficult to explain. In the next few paragraphs I’ll run over the exact strategies we use and more importantly why we are building this out.
The reason why keywords are essential is two fold. The first is you want to know what your target audience is looking for. This is inbound marketing we’re essentially doing with Amazon so your customers are already coming to you, looking for what you have, but WHAT keywords are they searching. The second part is we can actually track where we rank for our keywords using KeyworX tools and then actually move to rank these and improve in the process. Because higher organic rankings = higher profits.
Because we’re looking to make this guide as beginner friendly as possible we’ve included 2 strategies that don’t involve the use of paid tools and can be done within 2 minutes.
Strategy 1: Family & Friends (& Randomers)
Simply ask your family, friends, co-workers and strangers if needs be what they would search to find “this product”. The “this product” is key because we’re looking for their answers so do not position them in any way by saying what you believe the product is.
Note down all variations and terms they state, as well as making sure they expand on these, asking what others or variations might you search. This is a very easy and free way to get some good data.
This works even better if you are surrounded by your target market. For example if you are in the gym and thinking of launching a gym or fitness related product, then remember to simply ask everyone around. Just state you’re doing some market research for your product. 2 questions; 1.) What would you search in Amazon if you wanted one of these? and 2.) How do you think this could be improved. 2 very simple questions that will give you tons of data for your business and extremely useful information to work from.
Strategy 2: Amazon Search
If you have a very obvious product core keywords (this is usually the case.) If someone asked you out of the blue, what do you sell on Amazon – What are the 2 words you say? Usually it’s as simple as; laptop stands, computer charges, chairs, tools, pens, MP3s etc.
Start with these core keywords and then head over to….. Amazon (shocker).
Enter these keywords and check 2 things.
The first is what your competitors are using in their titles, we can see all titles very quickly and build a huge keyword list out. For example if our core keyword was “laptop stand” we can get dozens of ideas from competitors titles as per the below screenshot.
Strategy 2 is a little more granular but involves searching your core keyword in Amazon and running through the recommended searches. This is what Amazon thinks you are looking for. We’ve all seen this on Amazon and Google but it’s incredibly effective (screenshot below.)
How To Select Search Terms For KeyworX
Once you have your core group of keywords, you want to pick between 10-50 depending on how many larger ones you have, and then enter these into KeyworX. KeyworX will then automatically find your product based on the ASINs you’ve entered and track your organic rankings on a daily basis! You can see exactly how to add search terms, products and ASINs below. If you have any questions about keyword research for Amazon or would like some more advanced strategies, let me know.