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The Importance Of Ranking On Amazon [Infographic]

Something we’ve always talked about is the importance of organic ranking on Amazon. Without organic ranking, you can’t possibly hope to succeed on Amazon. Today we’re going to focus on some of the main reasons why you need to be aware of your organic ranking. 


We’ve boiled down the most important reasons for paying attention to your organic rank into this simple Infographic.




Some of you may be surprised by those statistics. Let’s look at two of them in more detail. 


70% of users NEVER click past the first page. 


You read that right, let’s phrase it slightly differently if you’re on page 2 of the Amazon search results you’re already limited to just 30% of potential customers. That alone should be enough to show that ranking on the first page of search results is vital for success on Amazon.

Another incredibly important statistic in that infographic for aspiring Amazon Sellers is that 54% of product searches start on Amazon. It wasn’t too long ago that Google was the main starting point for product searches online, but the landscape of the internet has been changing over recent years and Amazon has jumped into the lead, becoming the starting point for 54% of online product searches. Meaning if your product is on the first page of Amazon, the majority of people searching for your product on the ENTIRE INTERNET will see your product, and there is no better way to increase sales than getting your products in front of a larger audience.


Of course, knowing the importance of ranking highly is only one part of the equation. You also need to know how to track and improve your rankings. We’ve covered both topics extensively before and if you’re ready to start tracking your rankings you can take advantage of our 7 Day Free Trial to get started right now.