Podcast Growth Statistics
Hopefully this infographic has gone a long way in helping you understand just how phenomenal the growth of podcasts has been.
The combination of convenience, regular downtime for example in public transport, the explosive growth of smartphones and a myriad of other factors has given podcasting a completely unprecedented growth pattern.
It may be surprising to hear that almost half of all podcast listeners listen to the majority of an episode when you consider that some episodes are 3 hours long or longer, but it begins to make sense when you think about how easy it is to listen to podcasts through earphones in different places or while travelling.
Podcasts provide a convenience and versatility that television simply can’t match, which is why podcast listeners are spending an average of over 6 hours per week listening (beating even music streaming services like Apple Music).
But such a fast growth means there are still people learning about podcasts every day, and chances are there are even some people on this page who aren’t entirely sure what a podcast is.
So, let’s start at the beginning and look at what a podcast is, and how they took over the world!
What’s a Podcast?
A podcast is a form of digital audio entertainment, typically delivered in the form of an episodic series of talk shows, similar to an online radio show.
Episodes can usually be downloaded or streamed, allowing listeners to consume the content at their own pace or even in different orders, making podcasts much less rigid and more accessible than traditional radio programming.
How Many Podcasts Are There?
(Image Source: Infinite Dial 2018)
Most Listened to Podcast
The most listened to podcast overall though, is The Joe Rogan Experience, which has been near the top of the charts for several years now.
Joe posts around 5 episodes per week, each of which can run up to and beyond 3 hours in length.
Why do People Like Podcasts?
While the infographic above has already gone a long way towards answering this question, there are a huge range of reasons why podcasts are great, not least because they provide real, actionable value and allow listeners to learn or be entertained in situations where they would usually be unable to, for example while hiking, driving or sitting on the train.
Podcasts can provide inspiration and new ideas to creatives and professionals, improve listeners’ mindsets, help you find new ways of improving your fitness, relationships, or even educate you on subjects you never had chance to study.
With podcast statistics in 2019 rapidly growing, and with how many people listen to podcasts increasing quickly too, content marketers and online entrepreneurs would be missing a huge opportunity not to dip their toes into the podcast industry this year.
With podcasting being a powerful tool for marketing and brand building, we thought you might also be interested in learning more about KeyworX – the most powerful and accurate Amazon rank tracking software on the market.
Our tutorial gives you all the information you need to use KeyworX to start tracking your products and make educated, effective changes to your products and revenue.
All at an incredible price point that makes KeyworX unmatched when it comes to achieving the best return on your investment.
You can also sign up for a free trial here meaning you have nothing to lose!
We will keep track and bring you any valuable updates that come along in the meantime, so keep your eyes on the KeyworX.org blog for regular content marketing tips, and don’t be afraid to Contact Us if you have any questions about KeyworX or the podcast industry.